Remember when we all thought that Facebook was just another Myspace? It looked like a fun thing but we figured it would disappear after five minutes? Everyone is trying to jump on the bandwagon, as with all things people believed were only flashes in the pan. Facebook offers a wide range of opportunities for people to promote and sell their wares. You can directly advertise but you will have a better chance if you build your own "fan" page for your business or yourself. With a fan page you build relationships with people and it's also a good way to let them know of what's going on in your business. There are plenty of reasons to build a fan page. You have to ask people to "like" you first, though. Here's how to do that.
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Add the Facebook widget to your site. You can easily let people know of your Facebook fan page using this method. Making the widget is quite simple. There's a tool on Facebook you can use. All you have to do is create the widget, make it look how you want and then add the code to your site. The ideal location for the widget is the sidebar, though some people prefer to dedicate a whole page to them or place them on their footers. The widget sets up a link to your Facebook page but also shows how many people are following you and "like" you.
At first it might be a small number and seem embarrassing but as it grows it will attract more people to join!
Ensure that any printed media you have includes the address of your fan page on Facebook. The address of your fan page should be featured on everything from fliers to business cards alongside your other contact details. This will reveal to your clients that Facebook can be used to stay in touch with you and learn what you are doing.
If you have clients who aren't keen on subscribing to an email list, this is a highly effective approach. They can keep tabs on you without having to worry about getting spam. No one is implying that you spam people but some people are just not too comfortable with these matters. This works for offline marketers and traditional brick and mortar businesses too.
Become a fan of your page. You will show the people in your personal circles that you believe in your business when you become a fan of your own page. It's a much better way to introduce people in your personal circle to your fan page instead of just sending them a notice requesting that they "like" your page. Showing the strength of your beliefs in your own projects is far more important than simply asking for help without providing any proof that you actually deserve it. If your personal profile is public, this is an even better approach because everyone will be able to see that you have faith in yourself. Want to train for a half marathon? Have a look at how to train for a half marathon walk
Facebook is probably the most popular online social media platform today. It used to simply be for college students who wanted to socialize.
From small businesses to massive corporations and regular people, everyone is using it nowadays. In other words, you have to be there as well. There are many things you need to do to market your Facebook fan page. Some are quite simple, while others are more complex and creative. You're only limitation in terms of bringing in more Facebook fans is determined by the level of creativity you inject into your promotions. The sky is the limit!
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